Andrew Tomison

Andrew Tomison leads Media Collateral with a rare blend of journalistic rigour, research depth, behavioral science and hands-on AI expertise. His work has been featured in The Guardian UK, Australian Financial Review, Tech in Asia, ABC News, The Australian, and The Sydney Morning Herald, and he has delivered strategic communications and research projects across Europe, the US, East Africa, and Asia Pacific for organisations, including Australia’s Department of Foreign Affairs and Trade (DFAT), RMIT University, Tetra Tech, the Burnet Institute, Actis and Centum Investments. As an AI trainer, Andrew brings direct insight into the evolving capabilities of generative AI systems like ChatGPT – knowledge he channels into every client strategy. Currently completing a Master of Behavioural Economics at UTS, he combines a nuanced understanding of human behaviour with deep digital and content expertise. This unique mix of global experience, research acumen, and AI practice inspired Andrew to found Media Collateral.

A flowchart of the potential new marketplace, illustrating its dual-stage process. Stage 1, the 'Attention Auction' , handles informational queries and issues a 'Trust Token' to reward influence , while Stage 2, the 'Action Auction' , leverages that token to fulfill transactional or agentic commands.

Beyond the Click: The New Currencies of the AI Search Era

FFor the last two decades, the digital economy has run on a simple transaction: the click. But that era is ending. With the rise of Google’s AI Overviews, which deliver direct answers to user questions, the fundamental trigger for online advertising – the user click – is becoming obsolete. My recent academic research, as part

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Andrew Tomison (formerly known as Thompson) reporting from the field in Melbourne for ABC News TV.

How AI Search Is Rewriting SEO – Insights from a Journalist and Behavioural Economist

For a long time, I didn’t feel I had much to contribute to SEO. Coming from a journalism background – writing for organisations like the ABC, The Guardian, and NPR – I was trained to value depth, originality, and clarity. But when I first began exploring digital content strategy, SEO felt like a field dominated

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