Andrew Tomison

Andrew Tomison (formerly Thompson) leads Media Collateral with a rare blend of journalistic rigour, research depth, behavioral science and hands-on AI expertise.

As a journalist and commentator, his analysis has been featured in The Guardian UK, Australian Financial Review (AFR), Tech in Asia, ABC News, B&T and Mumbrella.

As a researcher and communications consultant, his work has driven coverage for clients in The Australian, The Age, AFR, and The Sydney Morning Herald.

As an AI trainer, Andrew brings direct insight into the evolving capabilities of generative AI systems like ChatGPT. Currently completing a Master of Behavioural Economics at UTS, he combines this with a nuanced understanding of human behaviour and deep digital expertise. His academic papers are published on SSRN.

This unique mix of global experience, research acumen, and AI practice inspired Andrew to found Media Collateral — a consultancy built for the AI search era.