Generic AI-generated material is saturating the digital marketplace, commodifying and diminishing the value of standard online content. Research from Media Collateral shows that 80% of communications professionals are now using generative AI to help produce their content. Template-based blogs, derivative how-to guides, and formulaic opinion pieces can be created quickly and cheaply at scale.

Audiences and search engines are prioritising distinctive content grounded in original insights, research, and analysis.

Businesses that produce compelling, new ideas backed by research will be rewarded with enhanced online visibility, higher engagement, increased credibility, and ultimately business success.

Why research-based content is essential:

• AI content saturation: Research-driven insights cut through the noise, delivering unique and valuable perspectives

• Become the primary source: Search platforms and human readers are increasingly seeking authentic, reliable information and trusted evidence-based insights.

• Embed yourself in AI answers: Secure linked citations and mentions in generative AI results, becoming a vital part of the conversation through Generative Engine Optimisation (GEO).

• Be quoted and linked in media: AI platforms prioritise content cited in reputable sources and publications

• SEO impact: Research-backed content aligns with Google's evolving search algorithms, ensuring long-term visibility and authority.

Ready to establish your brand as the go-to authority? Contact us today to start driving results with research-based content.