‘Information Gain’ – What gives AI a reason to cite your business?
AI search already has vast amounts of established knowledge to draw on. Repackaging that material...
Andrew Tomison
Andrew Tomison (formerly Thompson) leads Media Collateral with a rare blend of journalistic rigour, research depth, behavioral science and hands-on AI expertise.
As a journalist and commentator, his analysis has been featured in The Guardian UK, Australian Financial Review (AFR), Tech in Asia, ABC News, B&T and Mumbrella.
As a researcher and communications consultant, his work has driven coverage for clients in The Australian, The Age, AFR, and The Sydney Morning Herald.
As an AI trainer, Andrew brings direct insight into the evolving capabilities of generative AI systems like ChatGPT. Currently completing a Master of Behavioural Economics at UTS, he combines this with a nuanced understanding of human behaviour and deep digital expertise. His academic papers are published on SSRN.
This unique mix of global experience, research acumen, and AI practice inspired Andrew to found Media Collateral — a consultancy built for the AI search era.
AI search and human trust: What behavioural research reveals about customer decision-making
AI is reshaping the front door of every business. More customers are starting their buying...
Stop Prompt Plugging: Build Authority AI Will Cite
Don’t chase lagging signals – shape the conversation and become the primary source. As AI...
Google DeepMind Just Showed How AI Will Read – and Rank – Your Content Directly
The BlockRank Paper signals search’s next leap: From synthesis towards comprehension. Google DeepMind has published...
The Psychology of AI Search: How Behavioural Economics Explains the New Rules of Online Conversion
In a recent paper for my Master of Behavioural Economics at UTS, I explored a...
Beyond the Click: The New Currencies of the AI Search Era
For the last two decades, the digital economy has run on a simple transaction: the...