In a recent paper for my Master of Behavioural Economics at UTS, I explored a topic at the core of a seismic shift in the online economy: the intersection of AI, human decision-making, and the future of search. The findings reframe a problem causing widespread anxiety across digital marketing: the Great Decoupling – where website […]
FFor the last two decades, the digital economy has run on a simple transaction: the click. But that era is ending. With the rise of Google’s AI Overviews, which deliver direct answers to user questions, the fundamental trigger for online advertising – the user click – is becoming obsolete. My recent academic research, as part
Beyond the Click: The New Currencies of the AI Search Era Read More »
For a long time, I didn’t feel I had much to contribute to SEO. Coming from a journalism background – writing for organisations like the ABC, The Guardian, and NPR – I was trained to value depth, originality, and clarity. But when I first began exploring digital content strategy, SEO felt like a field dominated
How AI Search Is Rewriting SEO – Insights from a Journalist and Behavioural Economist Read More »
